SUSTAINABILITY AT AURA

At AURA, we believe luxury and responsibility should go hand-in-hand. Every fragrance we create is guided by mindful choices that reduce our environmental footprint while delivering a high-quality experience. Our commitment to sustainability is woven into every step—from sourcing ingredients to packaging and production.

1. Responsible Ingredient Sourcing

• We prioritise ethically sourced aroma compounds and natural ingredients.

• We avoid materials associated with deforestation or animal harm.

• Our suppliers follow IFRA guidelines for safe and sustainable fragrance creation.

2. Eco-Conscious Packaging

• Recyclable Bottles: Our glass perfume bottles are 100% recyclable.

• Eco-Friendly Boxes: AURA’s packaging boxes are made from recyclable paper and vegetable-based inks.

3. Refill & Reuse Philosophy

• We are working on introducing a refill program to further minimize waste.

4. Responsible Manufacturing

• Our perfumes are crafted in small batches to reduce waste.

• We optimise resources like water and energy during production.

• Zero-waste policy for leftover lab materials wherever possible.

5. Cruelty-Free Commitment

• AURA products are not tested on animals.

• We do not source from suppliers who perform animal testing.

6. Safe & Clean Formulations

• IFRA-compliant fragrance oils.

• Free from harmful chemicals banned for environmental or skin-safety reasons.

• Focus on safe synthetics and naturals that do not harm ecosystems.

8. Future Sustainability Goals

• Launching of refilling bottles for reducing environmental wastes.

• Switching to biodegradable packaging materials.

• Increasing recycled content in bottles and boxes.

• Supporting environmental or tree-planting initiatives.